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When you import a list, we check every address before it goes in. After the import you see a window that says how many addresses were imported, how many were not imported, and how many are on hold. This article explains both, and what you can do about them.
Why we check at all
Gmail, Outlook and the other mailbox providers watch how your emails are received. If a lot of your emails bounce, or people mark them as spam, those providers start sending your future emails to the spam folder instead of the inbox. That happens to the artist who sent them, not just to the bad addresses. So a few bad rows in one file can quietly cost you every future newsletter.
Checking the list before it goes in is the cheapest moment to catch that.
Not imported
These addresses were refused and are not in your list. There are four reasons:
The address is not usable. It is misspelled, it has no @, or it has characters an email address cannot contain.
It is an automated mailbox. Addresses like abuse@, postmaster@ and noreply@ are run by mail systems, not by people. Mail sent to them is treated as a bad sign.
It is already in your list. We never add the same person twice.
It appears twice in your file. Only the first one is used.
You can see and copy the full list of refused addresses in the Import complete window, under Not imported. That window is the only place they appear, because refused addresses are never saved. If you want to keep them, copy them before you close it.
On hold
These addresses are in your member list and you can see them there, but they are never emailed. Each one carries an On hold label that says why. The Import complete window counts them on their own, apart from the imported ones. There are four reasons:
On hold: Shared inbox. The address looks like a company or group inbox, such as info@, office@, press@ or booking@. Newsletters are for people who asked for them, and nobody signs a shared inbox up for a fan newsletter.
On hold: Cannot receive mail. The part after the @ has no mail server at all, so anything sent there would bounce straight away.
On hold: Temporary mailbox. The address belongs to a throwaway mailbox service. Those inboxes disappear after a short time.
On hold: Company list. Five or more addresses at the same company domain arrived in one import. That is usually a staff directory rather than a list of fans.
What you can do
Ask them to sign up themselves. This is the best fix. If someone on hold really does want your emails, send them your signup page. Anyone who signs up through your own site is never put on hold.
Message us. If you are sure a held address is a real person who asked for your emails, write to support@noiseyard.com and tell us which one. We can release it.
Undo the import. If the result is not what you expected, open Add or Import and then Import History, and undo that import. It removes only the members that import added. Anyone who was already in your list stays.
What you cannot do
You cannot release a held address yourself, and there is no way to send to one anyway. We know that is strict. It is strict on purpose: every artist on Noiseyard shares the reputation of our sending system, so one list full of bought or scraped addresses would hurt everybody's delivery, including yours.
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