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Pricing for Printful products is set in Printful, not in Noiseyard.
Each Printful product has a base cost that covers the blank item and printing. In Printful, you choose your retail price by adding your markup on top of that base cost.
That price will appear in your Noiseyard store after you sync your Printful products.
To sync all your Printful products:
Go to your Store page.
Under Other settings, find Printful Store.
Click the sync icon (arrows) to sync all Printful products.
You can also sync products individually by opening a product’s details and clicking the Sync Product button.