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MARKETING & PROMOTION
Bandcamp vs Your Own Website: Where Indie Musicians Should Sell in 2026
Ozan
May 14, 2026
Bandcamp has been the go-to selling platform for independent musicians for over a decade. But artists keep asking the same question: if I'm already on Bandcamp, do I really need my own website?
This post is for solo artists, bands, and producers trying to decide where to put their music store. It walks through what each option does well, where each one falls short, and the setup most working musicians settle on.
TL;DR
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Bandcamp and your own website do different jobs. One is a marketplace; the other is a home base.
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Bandcamp is good for discovery, pay-what-you-want fans, and the built-in audience of Bandcamp users. It takes a commission on every sale.
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Your own website gives you 0% platform commission, full control of your brand, an owned mailing list, and a single place for music, merch, gigs, and contact info.
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The setup most independent artists end up with is both: Bandcamp as a selling and discovery channel, your own site as the home base you send everyone to first.
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If you can only set up one thing, set up the one you control. Your website outlives platform changes, fee changes, and ownership changes.
Table of contents
Do you need a website if you have Bandcamp?
Yes. Bandcamp is a marketplace and a discovery surface, not a website. The page it gives you lives on Bandcamp's domain, looks like a Bandcamp page, and competes with thousands of other artist pages on the same template. A website is the one place online you fully own, where every visitor lands on something shaped by you, not a third party.
Two tools, two jobs. The question isn't which one to pick, it's how to run them together.
What Bandcamp gets right
Bandcamp earned its reputation. Here's what holds up.
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A built-in audience. Bandcamp users browse the platform looking for new music. Editorial picks, the weekly podcast, genre tags, and the Bandcamp app push traffic to artist pages. Your website doesn't get that for free.
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A familiar checkout for fans. Bandcamp's checkout works, has been around for years, and many indie fans already have a Bandcamp account with payment info saved.
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Pay-what-you-want pricing. It's the platform that made this normal. Fans regularly pay more than the minimum, especially on Bandcamp Friday.
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Bandcamp Friday. One day a month, Bandcamp waives its share of sales for 24 hours. Artists whose fans are already on the platform notice it.
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Buyer emails you can export. Unlike Spotify, Bandcamp gives you the email addresses of fans who buy from you, and you can take them with you.
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Low setup friction. You can have a page live in 20 minutes, with music streaming and a store ready to go.
Photo by Lisheng Chang on Unsplash
What you trade for that:
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A commission on every sale. Bandcamp takes roughly 15% on digital sales (which drops once you cross a sales threshold) and around 10% on physical sales and merch, plus standard payment processing fees on top.
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A page that looks like everyone else's. The template is the template. Header image, track list, sidebar. Some artists love the consistency; some find it limiting.
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No real home for the rest of your career. Bandcamp isn't built for a bio, a tour page, a press kit, a contact form for booking, or a blog. It's a music store with an about box bolted on.
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A platform you don't control. Bandcamp has changed hands more than once in recent years, with layoffs and feature shifts along the way. None of those decisions are yours.
What your own website gets right
A website does the jobs Bandcamp can't, and replaces the ones Bandcamp does if you want it to.
Photo by Diana pereira on Unsplash
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0% platform commission. With a music-focused builder, you keep 100% of sales minus standard payment-processor fees. No 15% cut. Over a year, that adds up to real money for working artists.
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Full design control. Your colors, your fonts, your layout, your hero image. Your site looks like you, not like a directory entry.
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A real home base. Music, store, tour dates, press kit, contact form, bio, blog, and photos all in one place under one domain.
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An owned mailing list with checkout opt-in. Buyers default into your list at checkout, so every sale grows the audience you can email forever.
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Your domain. A clean URL you print on flyers, hand to a label, and put on every social profile. It doesn't move.
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SEO under your control. A site that ranks for your artist name, plus song titles and tour cities, becomes a steady source of new fans over time. A Bandcamp page can rank too, but your own site can rank for far more queries because it has more pages.
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No platform risk. Pricing changes, ownership changes, and policy changes can't take your website away.
The old knock on having your own site was that it took a weekend (or longer) to build. That's not really true with music-focused builders. The whole structure of an artist site, music page, store, tour, about, contact, mailing list, is pre-built; you fill it in. A clean walkthrough lives in this how to make a music website guide.
Most artists run both
The framing of "Bandcamp vs your own website" is a little off. They're not really competitors. They do different jobs, and most working independent musicians end up running both.
Bandcamp is a sales and discovery channel, the same way Spotify is a streaming and discovery channel. Both push fans toward you. Your website is where you put fans once they show up, and where the long-term relationship lives: mailing list, recurring sales, gig announcements, merch drops.
If you only run Bandcamp, you depend on Bandcamp's traffic, fees, and policies forever. If you only run a website, you give up the discovery surface Bandcamp provides. Running both lets each platform do what it does best.
How to set up the Bandcamp + website combo
The cleanest version of this setup is the one most working artists fall into without thinking about it.
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Your website is the front door. It's the link in your Instagram bio, on your business cards, in your email signature, and on every flyer. When anyone asks "where can I find your music?", the answer is your domain.
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Bandcamp is one of the buy buttons on your site. Your homepage and music page link out to Bandcamp for fans who prefer that checkout. You can embed a Bandcamp player too if you want.
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Your own store handles the rest. Digital downloads, merch, tickets, pre-orders, anything you want to keep 100% of, runs through your site's store. A breakdown of the selling tools that fit this kind of setup lives on the online selling for musicians page.
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Email captures happen on the site. Every page has a signup form. Every store checkout has an opt-in. Bandcamp is a fine discovery surface, but your list is yours, and you want every new fan in it.
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You time releases around Bandcamp Friday when it makes sense. It's still a meaningful sales day, especially for niche genres. Run a small campaign through your mailing list, point fans to your Bandcamp page for that 24-hour window, and keep selling on your own site the other 364 days.
When to drop Bandcamp (and when not to)
Drop Bandcamp if:
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Most of your sales already come from your own site or from gigs, and Bandcamp is a marginal channel for you.
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You're paying for a Bandcamp Pro subscription and not using the features that justify it.
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You've never gotten meaningful discovery traffic from Bandcamp, and your audience finds you through Spotify, Instagram, or TikTok.
Keep Bandcamp if:
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You sell pay-what-you-want or limited-run physical formats (cassettes, vinyl, zines) where Bandcamp's audience expects to find that kind of release.
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A meaningful share of your fans use Bandcamp specifically. Genres like electronic, ambient, experimental, jazz, and DIY hardcore still have strong Bandcamp followings.
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You like running Bandcamp Friday campaigns and they convert for you.
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The mental cost of removing it is higher than the cost of leaving it up. It's free to leave a Bandcamp page online.
The decision isn't ideological. It's whether Bandcamp is actively helping you. For a lot of working artists the answer is yes, it just isn't the whole setup.
Common questions
Is Bandcamp better than selling on Spotify?
For most independent artists, yes, if "better" means more money per fan and a real relationship. Spotify pays fractions of a cent per stream. Bandcamp pays the actual sale price minus a commission. They serve different jobs: Spotify is discovery and casual listening; Bandcamp is selling.
How much does Bandcamp take per sale?
Roughly 15% on digital sales (which drops once you've crossed a sales threshold) and around 10% on physical sales and merch, plus standard payment processing fees on top. Check Bandcamp's current fee page for exact numbers before planning a campaign around them.
Can I sell music on my own website without paying commission?
Yes, on most music-focused builders. With a platform like Noiseyard you keep 100% of every sale, minus the standard payment-processor fee that any checkout has (Bandcamp, Shopify, and Squarespace all have one too). The selling tools breakdown walks through how it works.
Is Bandcamp still worth it in 2026?
For many genres, yes. The platform has had some turbulence since it changed hands, but the underlying product still does its job for the artists whose fans use it. The real question is whether your fans are on Bandcamp, not whether Bandcamp is "still good." Look at your sales by channel and decide from there.
What about Bandcamp's mailing list? Can I move it?
Yes. Bandcamp lets you export buyer emails. If you switch or add a website, import that list into your site's mailing list and keep emailing those fans. A solid primer on doing this well is in this guide to selling music and merch online.
I'm new and only have time to set up one thing. Which first?
The website. Bandcamp is a sales channel; without an audience pointed at it, it doesn't sell on its own (editorial attention helps, but it's unpredictable). A website is your home base, your domain, your mailing list, your SEO. Once that's running, add a Bandcamp page in an afternoon.
Final thoughts
Bandcamp is a useful tool. So is your own website. They're not the same kind of tool, and treating them as competitors is what keeps a lot of artists making the wrong call.
The artists who do this well treat their website as the part of their music business they own outright, and treat Bandcamp (along with Spotify, Apple Music, Instagram, TikTok) as channels they rent. Channels are fine. They push traffic, they get you found, they fill rooms. But every channel can change its pricing, change its algorithm, or change hands. The asset you keep is the one you control, and that's your site.
If you're picking one to start with, start with the one nobody can take away from you. Then add Bandcamp the week after.
Photo by Wilhelm Gunkel on Unsplash
