The Ultimate Musician Website SEO Checklist (2025 Edition)

Want your band or music project to actually show up when someone Googles “indie band in Austin” or “wedding DJ Berlin”? That’s what music website SEO is all about! Making it easier for fans, promoters, and venues to discover you online.

The good news: you don’t need to be a tech expert. This SEO checklist for musicians covers simple but powerful steps you can take to improve your visibility. And if you’re building your site with Noiseyard, many of these boxes are already checked for you automatically.

▢ Use your artist name on the homepage

Your homepage should include your artist name and genre in plain text - not just in images or logos. This helps Google understand what your site is about.

Example: Luna Waves is an indie pop artist based in Chicago.

✨ Noiseyard tip: We automatically include your artist name in the homepage text, even if you upload a custom logo.

▢ Write an SEO-friendly bio (About Page)

Your bio is one of the most important pieces of SEO metadata on your site.

Include your artist name, genre, and key descriptors in the first 150 characters. Google and Spotify both prioritize this section when scanning for keywords.

More tips here: How to write an SEO-friendly artist bio

You can edit your bio directly from the "About" page in your Noiseyard dashboard.

▢ Add alt text to all images

Alt text tells search engines what your images are about. It acts as a brief description of each image, helping Google understand your visuals and improving how your site ranks for image-based searches.

It also makes your website more accessible to people using screen readers.

If you're not using Noiseyard, make sure to manually add alt text to each image you upload. This helps search engines understand your visuals and improves your site's ranking.

✨ Noiseyard tip: Alt text is auto-generated when you upload media, so your visuals already support your SEO.

▢ Use a custom domain name

Instead of using yourband.noiseyard.com, upgrade to a custom domain like yourband.com or yourbandmusic.com.

This is one of the simplest (and most important!) SEO steps you can take as a musician.

A custom domain matters a lot, because:

• Professional first impression → Venues, fans, and press take you more seriously.

• SEO authority → Google favors branded domains over subdomains.

• Easy to remember → Fans are more likely to type yourband.com into their browser than recall a longer link.

• Future-proof → Even if you ever switch platforms, you keep your domain. That means no broken links or lost SEO history.

✨ Noiseyard tip: You can connect your own domain with just a few clicks to your Noiseyard site. And if you don’t already have one, we gift you a free custom domain at the end of your trial - so your site always looks professional and SEO-ready.

Photo by Miguel Ángel Padriñán Alba on Unsplash

▢ Link to your site from social media

Add your website link to your:

• Instagram bio

• TikTok profile

• YouTube

• Twitter/X profile

The more places you link to your site, the more search engines trust it.

▢ Share your site often

Share your website in anywhere your audience hangs out:

• Music-related Facebook groups

• Reddit threads

• Discord communities

• Your email signature

Each mention creates signals for Google and can lead to new backlinks.

▢ Write blog posts (even short ones!)

Blogs help you rank for more keywords. You don’t need to write essays - just post updates, track breakdowns, or thoughts on your creative process.

A few simple ideas to get you started:

• Tour diaries

• Track breakdowns

• Studio updates

• Reflections on your creative process

More tips here: What to post as a musician: 15+ content ideas to grow your fanbase

✨ Noiseyard tip: You can publish blog posts from your Noiseyard dashboard under the "Blog" section.

▢ Get backlinks from other sites

Backlinks = SEO gold.

When blogs, magazines, other artists, or playlist curators link to your site, it boosts your authority in Google's eyes.

Encourage your fans to link to your site when they share your music online. Whether in blog posts, playlists, or even forum recommendations. Every link helps improve your visibility over time.

Try:

• Submitting music to blogs

• Collaborating with other artists and linking to each other’s sites

• Getting listed on music directories

More info here: The SEO Guide for Musicians

Photo by Karine Avetisyan on Unsplash

▢ Make sure your musician website is mobile-friendly

Over 80% of music fans browse on their phones. Google also prioritizes mobile-optimized sites in search results.

✨ Noiseyard tip: Every Noiseyard website is fully mobile-optimized by default.

▢ Keep load speed fast

Site speed matters. Slow sites rank lower.

✨ Noiseyard tip: Our hosting is fast by design, with fast-loading infrastructure and image optimization!

▢ Structure your pages with clear headings

Headings help both humans and search engines understand your content.

Your homepage, blog posts, and bio should use headings properly: one H1 for the page title, and H2 or H3 for sub-sections.

This structure improves readability and boosts your SEO.

✨ Noiseyard tip: Your Noiseyard site does this automatically. But you can still use H2s and H3s in your About text or blog posts to organize your writing better.

Photo by Ricardo Gomez Angel on Unsplash

▢ Use HTTPS and SSL for a secure site

Google favors secure sites that use HTTPS over HTTP.

A secure connection not only improves SEO but builds trust with your visitors.

✨ Noiseyard tip: Our websites come with HTTPS encryption and an SSL certificate automatically, so your site is always secure without you lifting a finger.

▢ Generate a sitemap and meta descriptions

Sitemaps help search engines crawl your website more effectively, while meta titles and descriptions impact how your site appears in search results.

Meta descriptions are the short previews people see on Google when your site appears in search. Including relevant keywords in these descriptions can increase your chances of getting clicked.

✨ Noiseyard tip: We generate these automatically so your site is indexed and displayed properly.

Already Using Noiseyard?

If you’re building your website with Noiseyard, most of these boxes are already checked: alt text, sitemap generation, fast hosting, HTTPS encryption, and mobile design are all handled for you.

You just need to:

• Add great content (bio, blog posts, homepage text)

• Share your site

• Keep your info updated

• Build backlinks over time

Conclusion

Search engine optimization isn’t just for businesses! It’s one of the fastest ways for musicians to get discovered by fans, promoters, and venues. With a few simple updates, you can turn your website into a tool that grows your fanbase and books you more gigs.

With Noiseyard, the technical SEO is already handled. That means you can spend your time where it matters most: telling your story, sharing your music, and connecting with fans.

Want the full deep dive? Read our guide: The SEO Guide for Musicians