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Here are the essential features every serious musician should include to build a professional, effective online presence.
Your homepage is the digital front door to your music career.
Use a Featured Section to highlight what’s most important right now - your latest release, an upcoming show, a pre-save link, or a new merch drop. Make sure this section is easy to update and visually aligned with your current branding.
Why it matters?
First impressions count. This is often the first thing fans, curators, and bookers will see. A clean, updated homepage signals that you’re active and serious about your craft.
Add a player directly on your homepage or on a dedicated “Music” or “Discography” page. Use embeds from Spotify, Bandcamp, SoundCloud, or file uploads. Let people play your music without leaving the site.
Why it matters?
Reducing friction keeps people engaged longer and increases the chance they’ll finish a song, follow you, or share your work.
It also boosts the time visitors spend on your site, which is good for SEO.
Consider featuring a few standout tracks or embedding a playlist of recent work.
Your bio should tell your story and signal what kind of music you make.
Don’t write a full autobiography - focus on tone, vibe, and relevance. Use keywords like your artist name, genre, location, and any signature elements in the first 150 characters.
Why it matters?
A keyword-rich bio helps with music SEO, makes your artist identity searchable, and provides blogs, playlists, and curators with ready-to-quote material.
Need more help? Here's a detailed guide: How to write the perfect artist bio?
Make it obvious and easy to stream your music.
Add buttons or smart links for Spotify, Apple Music, YouTube, Bandcamp, and SoundCloud. Use uniform, recognizable icons so users feel at home. If someone lands on your site from a press feature or social post, they shouldn’t have to search to hear more. Clear, visible links move them from curiosity to action.
If you're using Noiseyard, adding your streaming and social profiles is easy. There's a built-in social links section where you can paste your handles and URLs.
These icons will then be automatically displayed in multiple spots across your website - like the footer, header, drawer menu, and even your bio page - so your followers can find you wherever they listen or hang out online.
Why it matters?
Consistent visibility across your site strengthens your brand and makes sure no fan misses a chance to connect with you elsewhere.
Include a structured archive of all your released music: singles, EPs, albums, and collaborations.
Add brief descriptions about each release, visuals, and relevant links.
Why it matters?
Gives new listeners a place to explore your body of work and offers returning fans an easy way to revisit songs. A thoughtful discography also helps contextualize your latest release.
Email still converts better than social media.
Add a signup form to your homepage, or consider adding a page dedicated for it.
If you're using Noiseyard, your website already includes a built-in signup form in the footer. You can also choose to add a newsletter signup section to your homepage or even create a dedicated page for your mailing list.
Prefer using a third-party service like Mailchimp or Buttondown? You can embed external mailing list tools directly into your Noiseyard website too!
Why it matters?
A mailing list is one of the only audience tools you truly own. It ensures that your most interested fans actually see your updates, no matter what happens with social media algorithms.
If you’re performing live or doing virtual sets, add a page that lists upcoming shows, venues, and ticket links.
Include time zones for digital events and update it regularly.
Why it matters?
A dedicated gigs page boosts local SEO and gives fans and bookers a go-to source for availability and touring info.
If you have physical or digital products, make them easy to browse and buy.
If not, a simple tip jar is a low-pressure way to let fans support you.
With Noiseyard, you can set up a merch store and tip jar directly on your site - both are built in and completely commission-free! Whether you're selling T-shirts, vinyl, downloads, or just inviting tips from listeners, every contribution goes directly to you.
Why it matters?
Selling directly from your website boosts income and cuts out the middleman. And with zero commission fees on Noiseyard, you keep 100% of what your fans give. Even small, regular sales can build real momentum over time.
Use this space to reflect your aesthetic.
Upload live performance photos, studio footage, cover art, and music video stills.
Make sure to include high-resolution images for press and collaborators.
Why it matters?
Music is visual, too. A strong gallery builds your brand, supports press outreach, and helps listeners connect more personally.
Use your blog to share stories behind songs, tour diaries, lyric breakdowns, or updates between releases.
You don’t need to post weekly, but regular updates signal activity and personality.
Why it matters?
New content boosts your SEO ranking and keeps fans coming back. It’s also a way to offer deeper connection beyond short-form content on social platforms.
A dedicated Press page allows you to showcase any press coverage you’ve received, including album reviews, interviews, and features.
Highlighting your accomplishments can build credibility and attract new fans. A strong press presence can enhance your professional image and open doors to more opportunities.
If you offer music-related services such as mastering, teaching, or songwriting, having a Services page allows fans and fellow musicians to explore collaboration opportunities.
You can showcase different services you provide, making it easy for interested parties to reach out. Having a dedicated page for your services diversifies your offerings and opens up additional revenue streams while connecting you with other artists.
Don’t limit yourself to just music! A page for Other Works allows you to showcase your broader creative output, whether it’s DJ sets, digital art, poetry, or photography.
This demonstrates your versatility as an artist. Highlighting multiple facets of your creativity can also attract a wider audience and enrich your artistic identity.
Your band website should load quickly, even on a mobile connection.
Use compressed images, keep the layout clean, and don’t overload your pages with large files.
Why it matters?
Google rewards fast, mobile-optimized websites with better search rankings. Fans reward them by staying longer, clicking more, and returning.
With Noiseyard, all of this comes built-in: Fast hosting, mobile-first design, integrated email collection, and commission-free merch support.
Want to go deeper? Check out: The SEO Guide for Musicians
Your website is your creative headquarters online. Don’t just build it and forget it! Treat it like a living part of your music career. The more you put into it, the more it gives back.
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